Communication Department
Communication Section is considered as organization’s window to the world. In today’s fast-paced
world, organizations profusely depend on their communication and public relations teams to maintain
institutional goodwill and develop rapport with general public.
Communication Section in PEF is building a positive image of PEF under the guidance and leadership
of MD-PEF. It works closely with other PEF departments to communicate organizational polices to all
stakeholders through a coherent and consistent approach. It also aims to build trust and good will
about PEF’s initiatives in the masses, since favourable opinion of people gives an organization a
competitive edge and equips it to accomplish its goals.
Communication Section also publishes biannual newsletter “The Hope”, design promotional material and
establishes stalls at important public exhibitions and other official events to foster understanding
about PEF as model of Public Private Partnership in education sector.
Communication Section maintains a proactive liaison with all types of media outlets, existing both
in physical and virtual space and building a vibrant image of PEF and its achievements.